How to Rank High in Google

1/14/05  Information and Resources Pages Link Higher?

One of the first things that many of us noticed in the new Google search results, were a lot of "information" and "resource" type pages showing up in top positions, even on those searches that were considered to be 100% commercial in nature. I don't think this necessarily reflects a bias against commercial sites. If your website has very few relevant incoming links, no links that aren't part of a link swap, and very little content, the odds are that it suffered significantly in the latest update. Google's new algorithm seems to favor strongly themed sites with a lot of useful content. These are the same types of site that searchers favor.

It doesn't really matter anyway. It's clear enough that whatever Google is doing, the recipe for success is pretty simple. Those sites that have a lot of content and lots of relevant links (both incoming and outbound) have done well. Those that have gotten by with doorway pages and link swaps are no longer quite so successful.

Web pages with a vast amount of relative content seem to do well with Google.

- Speaker at search engine conference

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