How to Rank High in Google

2/18/05 How to rank high with Google's update "Allegra"

What I do is follow this process:

I find other established sites that already have good PageRank and adequate incoming links.

I make sure these sites add new content every day. Sites with frequently added content get visited by the Googlebot often... sometimes every day.

I then place an advertisement on these sites, promoting my actual web site. When the Googlebot pays these sites a visit, the ad itself (NOT my web page) is ranked in Google for the keyphrase I've used. On many occasions my ads have reached the #-1 position in Google for my targeted keyphrase, in as little as 48 hours.

--------------------------------
"Where can you readily find such sites?"
--------------------------------

Believe it or not, a handful (literally a handful) of classified ad sites fit the description to a tee.

Backpage.com is a free classified ad service run by New Times, a publisher of alternative news weeklies. They offer classified ad listings for 14 US cities. However, even if you're not in one of their specific cities, you may still place an ad.

Certain advertisements placed through Backpage.com have reached top 10 positions in Google. The ads that get favorably indexed in top 10 positions normally have less competitive keywords in the title. My personal synopsis is that these are keywords that receive fewer than 3,000 searches a month, according to the Overture Search Term Suggestion Tool.

An example is 'mobile pc repair.'

This is a low-traffic, but extremely targeted keyphrase.

If you do a search on Google for 'mobile pc repair' you'll notice an ad placed on Backpage.com is featured in the #5 position. Okay, so it's not the best advertisement in the world, but that's irrelevant.

The point is--

* The ad got indexed in a top 10 position in Google.

* Backpage.com allows advertisers to include web site links in the advertisement. So even though this particular advertiser didn't include his/her URL, they very well could have. This would've generated traffic to their site.

"My point? This is a cure for getting targeted traffic while
waiting for your actual web site to get ranked."

Early February 2005, webmaster forums around the world were abuzz with groans, gripes and periodic fits of happiness.

Why?

Because Google was doing a major update (dubbed Allegra).

Sites that had ranked in the top 10 for years were being mercilessly tossed around. Other sites that hadn't gotten any decent rank in the past were beginning to see the light. And still others didn't notice any changes.
As for me... well my actual sites still didn't rise much in the ranks. I'm still hovering somewhere around #50+.
But that hasn't phased me one bit.
I look at the big picture and understand that getting traffic from Google is much more than having my site reach the top 10.

If I have 50 advertisements (similar to the ones from Backpage.com) that are in top 10 positions, and they're all delivering traffic from targeted keyphrases, I haven't lost anything. All those keyphrases delivering trickles of traffic equal a flood of clicks and orders at the end of the day.

Not a bad deal for somebody who's SEO illiterate. I guess the old saying is true... God really does take care of babies and idiots.

Help Your Friends Out!

People you care about can benefit from the wealth of information found on this web site about what should be included on their web site and how to promote and market that web site. Help them learn how to do it by sending them this web page. Click here to email this page to a friend.