How to Rank High in Google

4/28/05 Latest tips and tricks of Google

Mike Grehan indicated that he thinks Google's Page Rank method of determining a site's relevance is a smoke screen, which won a nervous guffaw from an audience member who clearly thought his statement to be heresy and who expected the Google police to come crashing through the ceiling to cart Mike off to Google headquarters for execution.

Anchor text, he said, plays the most significant role in Google's algorithm, and reiterated that links from authority sites are vital to high rankings.

Heather Lloyd-Martin suggested that one way you generate these links from authority sites is to create great content for your site.

Ben Wills cited statements from Google where they said that they test at least a dozen algorithm factors every update cycle, and keep about half of these factors in place. There are several hundred factors he said that Google uses to determine ranking.

He also mentioned the importance to your rankings of including your researched keywords in your title tags and the link text in your linking campaigns.

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