1/6/05 How Does Yahoo! Rank Web Pages

The official Yahoo statement reads as follows: "Yahoo! Search ranks results according to their relevance to a particular query by analyzing the web page text, title and description accuracy as well as its source, associated links, and other unique document characteristics."

Here are three points for ranking high in Yahoo:

1. Don't use frames on your web site. Yahoo's spider cannot follow frameset links: "Yahoo! Slurp follows HREF links. It does not follow SRC links. This means that Yahoo! Slurp does not retrieve or index individual frames referred to by SRC links."
2. Make sure that all of your web pages are linked so that Yahoo's spider can find all pages of your web site.
3. Get links from other web sites. If many web pages are optimized for the same search terms, web sites with good incoming links will get better rankings. In addition, links from other web sites help Yahoo to find your site.

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