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Can I optimize my own web site?

With the right tools, know-how, reports, and time anyone can optimize their own web site.

The right tools:

  • Web Site Editor - To make changes to your copy and create proper placement for your keywords
  • Search Engine Optimization and Analysis Tools - To study what you need to do to change your web site to reach high web rankings. (Note:  There are plenty of 'free' tools on the internet, but none of them give you all of the information you need to do a proper analysis.  Also, no two tools are alike and can give you two different results for the same inquiry) It is best for you to use the reports generated below for the best results.


  • Search Engine Linking Popularity Report - To determine how linking affects search engine ranking, and see who links to your site and your competitors site.
  • Search Engine Rankings Report - A progress report showing where you rank now, and the improvements you make.  Also a report on how your competitor ranks.
  • Search Engine Keyword Research Report - A thorough analysis of any keyword.  You give us one keyword that relates to the subject matter of your site, and we will return you with 20-30 of the best optimized keywords to use for your web site that compares Daily Word Searches (how many times a day someone types in that particular keyword) and Competition (how many competitors use that keyword for their own site) to bring you the KEI rating of each keyword phrase (the higher the KEI, the better chance you have of reaching the top).
  • Web Site Optimization Advice Report - If you don't want to do all of the work on how to optimize your site.  Supply us with the keyword phrases and we will give you an optimization report on how to improve your site along with a report on how your competitors reached number one with their web sites.


  • It can take quite a bit of time to do all of the research yourself, but it can be done.  You can learn how to research keywords by reading this search engine optimization article.
  • Now you have the blueprint from the reports above.  All you have to do is tweak or create your site to match the blueprint.  If you want us to do it for you contact us for a special estimate.

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