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Why should I get my web site search engine optimized?
Below are excerpts of statistics and facts showing why you should get your website search engine optimized.
- Over 4 Billion dollars on search engine marketing was spent according to SEMPO (Search Engine Marketing Professional Organization)
- 87% of people who use the internet find web sites through search engines. (Georgia Tech)
- 43% of advertisers respondents have changed their budgets from other marketing techniques to organic search engine results. (SEMPO)
- 92% of online consumers use search engines to research and buy online (NPD Group)
- Direct Marketing Association determined that search engine positioning was the top method of driving traffic to their sites. 66% search engine positioning, and second was email marketing with 54%.
- 55% of online purchases came from the search engines as opposed to banners which was only 9%. (NPD group)
- Over $95.7 billion dollars were spent online in 2003! And they estimate the total to come to $229 billion dollars by 2008! (Forrester Research)
- Internet users are 20 times more likely to click on search engine listings instead of banners or tiles. (NPD Group)
- According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the internet among 79% of users.
- Stats of how internet users find web sites according to Georgia Tech:
- 87% Search Engines
- 85% Links from Other Sites
- 63% Printed Media
- 58% Word of Mouth
- 32% Newsgroups
- 28% Books
- Iprospect did a survey in 2002 that reported that 78% of web users abandon their search if the first three pages didn't show what they were looking for, and 28% didn't scroll past the 2nd page of results.
- Search Engine Rankings in January 2004 according to Nielsen/NetRatings:
- 39.4% Google
- 30.4% Yahoo!
- 29.6% MSN
With statistics like these you can see why it is so important to achieve high web rankings. Let Internet Presence help you gain a better search engine placement.
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