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How to Analyze Competition

Upon examining your competition we can find out their weaknesses and make them your strengths. Also another good issue of examining your competition is that it gives us a better idea on how the search engine ranks web sites. The details on what areas are important that are found in all or most of the top sites are the details that the search engines deem as valuable.

Armed with this information you can find out EXACTLY what you have to do to beat out your competition!

This analysis is included when you do search engine optimization services with us or can be purchased separately.

Email your name and competitor's web site to when inquiring about a quote.

If your competitor’s have a low number of incoming links (Called Backlinks) pointing to their sites then we know that increasing yours can help rank better than your competitors. Analyzing your competition includes the following on the top ten web sites for the keyword phrase you specify:

  • Linking analysis of their web sites
  • List of errors and warnings
  • Google PageRank rating
  • Yahoo ranking
  • Domain information if available
  • and detailed analysis of your web site compared to competition which includes:
  1. Advanced analysis
    1. HTML size
    2. When last modified
    3. Same color text as background?
    4. Tiny text?
    5. Immediate keyword repeats?
    6. Use controls?
    7. Use frames?
    8. Uses external JavaScript's?
    9. Uses internal JavaScript's?
    10. Uses external VBScript?
    11. Uses internal VBScript?
    12. Robot.txt file disallow spidering?
    13. Keyword part of URL?
    14. Keyword separate part of URL?
  2. <HEAD> area
    1. Keyword frequency, prominence, and weight
    2. # of titles, characters in title, words in title, stop words in title
    3. And if 1st tag in the <HEAD> tag
  3. META Description
    1. # of descriptions, characters, words, and stop words in META description tag
    2. Keyword frequency, prominence, and weight
  4. META Keywords
    1. # of keywords, characters, words, and stop words in META keyword tag
    2. Keyword frequency, prominence, and weight
  5. META Refresh
    1. If present, what refresh time, and redirect
  6. META Robots
    1. If present, no index, no follow, and no archive attributes
  7. <BODY> area
    1. # of words in body
    2. # of bold keywords in body
    3. # of underlined keywords in body
    4. Keyword frequency in body
    5. Keyword prominence in body
    6. Keyword weight in body
    7. Keyword at beginning of body?
    8. Keyword at end of body?
  8. Heading (H1-H6)
    1. # of headings on page
    2. # of headings with keyword
    3. Keyword frequency and weight in headings
  9. Links
    1. Total links on page
    2. Total links to external pages
  10. ALT image attributes
    1. # of alt attributes
    2. # used with keyword
    3. Keyword matches in first 3 ALT attributes
    4. Keyword frequency and weight in ALT attributes
  11. Comments
    1. # of words in comments
    2. Keyword frequency and weight in comments

Email your name and competitor's web site to when inquiring about a quote.

 




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